Vegan certification is tested for compliance with vegan criteria by an impartial, independent and accredited laboratory for vegan individuals, i.e. people who do not consume any products from animals and avoid using animal products (beverages, food, cosmetics, clothing, etc.) in their daily routines. it is the certificate they receive after being approved and approved.
The purchasing decisions of individuals who have adopted the vegan lifestyle are more strict, thoughtful and conscious. Every day, veganism is spreading around the world, and these consumers are looking for plant-based vegan products with a vegan certification mark. Vegan individuals are strict about the fact that all daily use products, not just food and drink, are vegan. These products are cosmetics, clean products, detergents, textile products, furniture, etc. It includes everything necessary in a human life like.
Any manufacturer can claim that the product is 100% vegan, but this claim means nothing to the savvy vegan consumer. The vegan consumer is extremely conscious and researches the ingredients of each product and prefers the product that he is sure to comply with vegan standards. However, most of the products are not transparent about the type of production, where the resources are obtained, whether there is a situation that does not comply with vegan standards in the supply chain, and because there is no mechanism that controls these standards, the vegan consumer prefers vegan certified products with vegan labels.
A labeled product with vegan certification creates trust for the vegan consumer without the manufacturer having to prove himself in different ways. Thus, the manufacturer creates a more reliable brand perception and becomes the first choice for the consumer.
The vegan certified product does not only target the vegan consumer, even if it is not vegan, it is preferred by any conscious consumer who cares about nature, ecosystem, living life and sustainability.
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